Hard Rock boasts the world’s largest collection of music memorabilia, some of which has already made its way into the still unfinished Atlantic City facility. “If people get into the habit of visiting Atlantic City for live music, they may continue to do so,” David Schwartz said. The director of the Center for gaming Research at the University of Nevada Las Vegas said having a diverse lineup will lure more people. “Turning a two-night weekend stay into a long weekend or mid-week getaway can make a huge difference for Atlantic City’s lodging, food and beverage, retail, gaming and tourism businesses.” “Bringing entertainment into the city mid-week at off-peak times will be a particularly persuasive reason for visitors to consider extending their stay,” he said. Rummy Pandit, executive director of the Levenson Institute of Gaming, Hospitality & Tourism at New Jersey’s Stockton University, said Hard Rock’s entertainment schedule will expand Atlantic City’s appeal. The musical offerings of individual casinos - and their frequency - vary widely, with most restricted to weekends. “When’s the last time you saw entertainment on a night other than Saturday in Atlantic City? We’re going to make that commitment.”īy comparison, the nearly 15,000-seat Boardwalk Hall hosted 11 big-name concerts last year, in addition to stage shows and non-musical events. “When’s the first time someone has done 200 shows in Atlantic City?” he asked.
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